What is Plain Jane?

Plain Jane is a lifestyle brand promoting the almost forgotten beauty of the girl next door. We are dedicated to intelligently deconstructing extreme beauty trends.

Our Goal

We aim to intelligently deconstruct extreme beauty trends by promoting images of healthy, honest beauty on Social Media. The two extremes — underwork and overwork — are influencing millions to practise physically, emotionally, and psychologically damaging patterns of behaviour.

Physical: Overeating, under-eating, lack of daily physical exercise, bad diet and bad eating habits are forms of physical abuse.

Emotional: Comparison to others leads to jealousy, obsession, anger, and reactive behaviour such as extreme opposition in protest.

Psychological: Poor health and troubled emotions promote mental illness, such as depression, anxiety, paranoia, low self-esteem, body dysmorphic disorder, and other personality disorders and phobias.

The dangers of toxic influence are becoming more apparent and we strongly believe that the answer is a return to basics. We will strive to turn the tide of damaging behaviour by presenting healthy, balanced, simple lifestyle choices.

Our Values

Integrity — We promise to do what we say and say what we do.

Honesty — We promise to never break, or more importantly, bend the truth.

Transparency — We promise to be agenda free and present facts as we find them.

Simplicity — We promise to keep our information concise and targeted, free of any ideology.